Do not read this until you have time for the equivalent of one or two chapters in a book. But if you can settle down for a while and you care about messaging, and your copy of “don’t think of an elephant” is across the room and you don’t feel like getting up, dig in. Also, please respond, tell me what you think. This is a set of thoughts in progress.

Here is my message: Use training in “Framing,” “Race Class Narrative,” or similar ways to improve your communication abilities to become a better producer of messages in the same way an athlete uses strength and aerobic cross training to become a better athlete. Message training is to the hopeful messenger what running 5 miles a day and pumping iron three times a week is to an amateur softball player. You will get better. Continue reading Do not read this important message! →