Shuttleworth is the man behind Ubuntu. He has written an essay on his blog (Here be Dragons) on playing nice with windows.
Windows is a very important platform, and our justifiable pride in Linux and the GNU stack shouldn’t blind us to the importance of delivering software that is widely useful. I believe in bringing free software to people in a way that is exciting and empowering to them, and one of the key ways to do that is to show them amazing free software running on their familiar platform, whether that’s Windows or the MacOS.
Read the rest here.