How to debunk a myth. The science of it.

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Method 1: Yell at the passing clouds.

Method 2: Rely on your experience of fifty hears ago during which you got some bug up your butt.

Method 3: Demand rational thinking using a series of ignroance-based irrational arguments.

Method 4 (preferred method): Watch this video:

I find it interesting that Seifert (and thus by extension Cook) use a fire as an example. This harkens back to Eco’s use of a fire (in a couple of different contexts, including the cause of a building fire) to suss out the semiotics of meaning and linguistic processing.

Have you read the breakthrough novel of the year? When you are done with that, try:

In Search of Sungudogo by Greg Laden, now in Kindle or Paperback
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