Sheena Iyengar on the art of choosing

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.


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One thought on “Sheena Iyengar on the art of choosing

  1. — I have heard him speak, I have heard and read his testimony. I don’t detabe with scientists, Lindzen included, but you are cherry-picking the science community if you want to use him while rejecting the other climate scientists who deal with these issues in the peer-reviewed literature and widely-authored synthesis assessment reports.

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