There are two quick and fairly easy approaches to reducing US emissions of CO2 by several percent. These reduction would be at the household level, possibly decreasing the household cost of energy by between 20 and 30 percent (or more, depending on the household) and decreasing national total CO2 emissions by around 10% or so.

But these approaches are nearly impossible to implement. Why? Because people are ignorant and selfish.
Continue reading Public perceptions of energy consumption and savings →