The most recent count shows that 140 companies have dropped advertising from Rush Limbaugh’s show. I can’t say if that is a lot or not. When I heard the number to be 40 or so, I thought THAT was a lot, and in fact, wondered how many advertisers a show would actually have. Now that it is 140 I realize that I have no clue what a large or small number might be.
This latest info comes from Think Progress:
ThinkProgress has obtained an internal memo from Premiere Radio Networks listing 96 national companies that have “specifically asked” their advertisments not be played during the Rush Limbaugh Show. Premiere is the distributor of Limbaugh’s program. The advertisers have also requested to be excluded from other right-wing hosts including Michael Savage, Glenn Beck and Sean Hannity. According to the memo, the listed companies’ advertisements should be excluded from these programs because they have been “deemed to be offensive.”
Good for them.
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Is not how many drop him – but rather it is how high they drop him from! 😉
but, but, but, but
they’re stifling freedom of speech!!!!!11!!11!!!!
He probably has a modest number of companies that specifically buy ads on his show and a much larger number that buy ads on the station which might appear on any show. Those are the ones that are now asking to be kept off.
ThinkProgress or TPM or Right Wing Watch or somebody had a log of all the ads on his show on WABC a few days ago, and it was virtually all unpaid PSAs, plus a little bit of dead air even — so I think this is a lot.
@3 – not sure about that.
I would guess that the number is so high because the show is syndicated, not because advertisers on other shows have ditched the station(s). I bet there are only, oh, say 2-10 advertisers (on Rush’s show) per local venue, but the show is played in a huge number of venues. Like, every large town in the U.S.
Like Greg, I have no idea where 140 is in terms of percent of advertisers, but that’s my guess for why the count of advertisers is suprisingly large.
I’d guess a significant percentage of the 140 were on the “Do Not Rush” list before the recent kerfuffle. Good for them!
I think this is an appropiate reaction to Rush’s problems
It’s not the number of advertisers that avoid the Rush, it’s the ones that don’t. Hopefully jamessweet #4 has the right info.