Denailists have a repertoire of gambits they use to spread their denialism and make their points. They need these gambits because they otherwise lack facts, cred, usable theory, or any of the other good stuff that makes science, history, etc. work.
James Hrynyshyn has written a post about a publisher trying to pretend to be the victim of kool-aid drinking scientists, which is a ploy to increase sales of a dumb-ass AGW denialiist book. It is a very interesting development: The climate change boycott gambit