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What Apple, Microsoft and the Rest of Them Don’t Get

Apple, Microsoft, Dell, IBM, Google, all of them … the companies that make the hardware and software we use … are, it would seem, ignorant, probably willfully so, of an important thing. We use their hardware and software in our work. Many individuals are like miniature institutions or corporations. Our HR department, our payroll department, our accounting department, our R&D department, our car pool, and everything consists of a handful of machines (a car, a desktop, a mobile device, a printer) and a single person to staff them all (you, me, whatever). We do quite a bit to implement hardware and software combinations that do the things we need. We have an address book, a way to use a phone, a file storage system, we install and maintain software to produce documents, keep track of numbers do other stuff. And we use the readily available standard hardware and software to do this, thinking all along that this is a good idea.

Now, I’m going to give you two scenarios, one imagined one real, to underscore why this is a huge problem. These two scenarios have very different meanings, and I’ll let you work that out. Continue reading What Apple, Microsoft and the Rest of Them Don’t Get