Comments on: Clicky and sticky: The secret to creating viral content https://gregladen.com/blog/2018/09/21/how-to-put-together-a-message-that-will-be-clicky-and-sticky/ Mon, 07 Jan 2019 13:14:35 +0000 hourly 1 https://wordpress.org/?v=6.4.8 By: Li D https://gregladen.com/blog/2018/09/21/how-to-put-together-a-message-that-will-be-clicky-and-sticky/#comment-692966 Mon, 07 Jan 2019 13:14:35 +0000 https://gregladen.com/blog/?p=30501#comment-692966 In reply to Tyvor Winn.

“…dealing with people for whom fantasies are more important than reality. ”
Oh I like this line. Provides food for thought.

]]> By: The value of well-crafted language - Attention to the Unseen https://gregladen.com/blog/2018/09/21/how-to-put-together-a-message-that-will-be-clicky-and-sticky/#comment-692719 Mon, 07 Jan 2019 01:21:28 +0000 https://gregladen.com/blog/?p=30501#comment-692719 […] Greg Laden writes: […]

]]> By: Mark Boslough https://gregladen.com/blog/2018/09/21/how-to-put-together-a-message-that-will-be-clicky-and-sticky/#comment-692695 Mon, 07 Jan 2019 00:28:05 +0000 https://gregladen.com/blog/?p=30501#comment-692695 Similes are like metaphors. But metaphors are similes.

]]> By: blackjack live band https://gregladen.com/blog/2018/09/21/how-to-put-together-a-message-that-will-be-clicky-and-sticky/#comment-677630 Fri, 07 Dec 2018 06:22:56 +0000 https://gregladen.com/blog/?p=30501#comment-677630 Someone says to you that just about all of the traffic today comes
form top search engines like Google, Yahoo and MSN. Innumerable
web pages are being produced and being hosted everyday.
Kim signed up with Associated Content in March of 2007. http://www.drquinninsight.com/play-casino-and-poker-online/

]]> By: oa https://gregladen.com/blog/2018/09/21/how-to-put-together-a-message-that-will-be-clicky-and-sticky/#comment-640621 Sat, 29 Sep 2018 16:48:39 +0000 https://gregladen.com/blog/?p=30501#comment-640621 In reply to Doug Alder.

probably. It’s in the nature of the web that if people don’t get what they’re looking for within a few seconds, they’ll click through to greener pastures… what happens when you’re drinking from a firehose. It’s too often poorly recycled sewage anyway.

Not to mention that more people may be reading on tiny devices…

Personally I break into shorter paragraphs on screen (back lit) because it’s easier on the eyes to scan.

Dense blocks of text are a poke in the eye as far as I’m concerned.

]]> By: Tyvor Winn https://gregladen.com/blog/2018/09/21/how-to-put-together-a-message-that-will-be-clicky-and-sticky/#comment-638161 Wed, 26 Sep 2018 21:22:26 +0000 https://gregladen.com/blog/?p=30501#comment-638161 Just received my copy today and started the book at chapter one: How to Be a Winner like Trump without Being a Loser like Trump where I found (not to great surprise) that being a lying bullshitter is not a detriment when dealing with people for whom fantasies are more important than reality. As a scientist and teacher (retired) I am not very comfortable with that attitude and I wonder how, if that is what it takes to be persuasive, how anyone avoids turning into a lying bullshitter by adopting what are apparently excellent strategies, according to the book so far. I will persevere and maybe I will find out.

]]> By: Doug Alder https://gregladen.com/blog/2018/09/21/how-to-put-together-a-message-that-will-be-clicky-and-sticky/#comment-636274 Mon, 24 Sep 2018 17:47:27 +0000 https://gregladen.com/blog/?p=30501#comment-636274

I’ll have to go back to see if Joe Romm explains why most of our paragraphs are so short these days.

Just a guess but I suspect it is because people are suffering from sensory.information overload these days, resulting in shorter attention spans.

]]> By: Joseph M. https://gregladen.com/blog/2018/09/21/how-to-put-together-a-message-that-will-be-clicky-and-sticky/#comment-635291 Sat, 22 Sep 2018 16:39:15 +0000 https://gregladen.com/blog/?p=30501#comment-635291 And yet I’m wondering, is the medical definition really all that tangential? –
“a constitutional predisposition toward a particular state or condition and especially one that is abnormal or diseased” – Mirriam-Webster

]]> By: Greg Laden https://gregladen.com/blog/2018/09/21/how-to-put-together-a-message-that-will-be-clicky-and-sticky/#comment-635189 Sat, 22 Sep 2018 13:58:22 +0000 https://gregladen.com/blog/?p=30501#comment-635189 In reply to Joseph M..

Great article. Note that “diathetical” would probably be a real word we used today in the sense Lawrence created it had it not been for some skin disease or something (it is now an obscure medical term).

But yes, this is exactly what this post is about (though the various rhetorical references, of which there about two dozen, will not be noticed by most readers). Today we would call it “controlling the frame.” The nature of thought about politics is shaped at this moment in time by the work of thousands of messaging experts working in dozens of conservative funded think tanks working independently from government agencies or universities, around the country (and a few elsewhere).

The progressive side of the message has been shaped by a dozen writers who do not have a very large audience.

The left has been diatheticized out of relevance.

]]> By: Joseph M. https://gregladen.com/blog/2018/09/21/how-to-put-together-a-message-that-will-be-clicky-and-sticky/#comment-635008 Sat, 22 Sep 2018 10:17:18 +0000 https://gregladen.com/blog/?p=30501#comment-635008 There’s a two-way relationship, a “family resemblance” so to speak, between the arguments made above concerning rhetoric, and the relevance of “diathetics” (Xenophon via Lawrence of Arabia), as these practices mutualistically inform and mis-inform our modern lives.

To understand my teaser above, read this very provocative article – “Al Qaeda Won” – published in last week’s FOREIGN POLICY. It’s food for deep thought – think Orwell, think Mao, think Trump …

https://foreignpolicy.com/2018/09/10/al-qaeda-won/?wpmm=1&wpisrc=nl_todayworld

I consider this article a milestone, and I hope those of you who read the entire piece will appreciate the disturbing but real resonances it elicits about the “post-truth” world we now seem imprisoned in …

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