Comments on: Belvedere vodka ad is highly questionable

By: Peter Rimmer

Peter Rimmer — Fri, 30 Mar 2012 08:00:16 +0000

I’m absolutely amazed that it got past the drawing board! A horrendous campaign!

By: David Hart

David Hart — Mon, 26 Mar 2012 22:20:57 +0000

*it is a date rape drug…

By: David Hart

David Hart — Mon, 26 Mar 2012 22:20:12 +0000

Alcohol isn't like a date rape drug, it a date rape drug (among its many uses). The alcohol lobby don't like to mention this, presumably, but sometimes the mask slips.

By: gwen

gwen — Mon, 26 Mar 2012 16:05:00 +0000

It is an appalling ad. The ball was dropped at so many levels, beginning with the ad designer and ending with the media deciding to run it. Funny that we can’t get an ad which simply says ‘Atheist’ on it run, but Belvedere can get someone to run an ad portraying a ‘lighthearted take’ on something as serious as sexual assault.

By: unbound

unbound — Mon, 26 Mar 2012 10:59:26 +0000

The ad showed what looked more or less like a rape in progress, sort of, or at least a guy being a real jerk and a women being visible terrified by him, with the caption “Unlike some people … Belvedere always goes down smoothly.”

So, Belvedere is like a date rape drug?

By: mcbender

mcbender — Mon, 26 Mar 2012 06:05:07 +0000

Ugh, the comments on that article are terrifying…

By: jeremygoard

jeremygoard — Mon, 26 Mar 2012 05:18:14 +0000

LOL. “The post is absolutely inconsistent with our values and beliefs…”

http://www.dailymail.co.uk/news/article-2120017/Belvedere-Vodka-advert-leaves-brand-grovelling-rape-suggestion.html#ixzz1pUTs8NJs

Naturally. Your values and beliefs are the desire to sell more of your product, and the post is going to have the opposite effect. Inconsistent, indeed.

By: jeremygoard

jeremygoard — Mon, 26 Mar 2012 05:11:15 +0000

Already an everything-but-vodka drinker (whiskey, gin, rum, sometimes brandy) and also in Korea where it’s expensive, so no chance I’ll be supporting their happy water sales.

By: jeremygoard

jeremygoard — Mon, 26 Mar 2012 05:08:20 +0000

Jeez. I’m trying to picture the ad geniuses responsible for this sitting around going, “but companies X, Y and Z made risque stuff, and everybody loved it!” Why is the difference hard to grasp, people?

By: smrnda

smrnda — Mon, 26 Mar 2012 04:58:49 +0000

As a woman, I tend to steer away from lots of brands of alcohol (and do I ever like to get my drink on) just since the adverts are so typically sexist (though usually the advertised products are poor quality swill, so I’m not missing much) but this is pretty extreme.

I kind of wonder what the person who made this ad was thinking, or if they somehow look at that image and see something else going on than what I do, which might even be worse. If someone saw this as benign or funny, that’s someone I’d prefer not to run into.