Comments on: 140 Drop Rush

By: cag

cag — Tue, 13 Mar 2012 20:02:12 +0000

It’s not the number of advertisers that avoid the Rush, it’s the ones that don’t. Hopefully jamessweet #4 has the right info.

By: Mr.Kosta

Mr.Kosta — Tue, 13 Mar 2012 19:16:51 +0000

I think this is an appropiate reaction to Rush's problems

By: Trebuchet

Trebuchet — Tue, 13 Mar 2012 15:16:10 +0000

I’d guess a significant percentage of the 140 were on the “Do Not Rush” list before the recent kerfuffle. Good for them!

By: eric

eric — Tue, 13 Mar 2012 12:58:57 +0000

@3 – not sure about that.

I would guess that the number is so high because the show is syndicated, not because advertisers on other shows have ditched the station(s). I bet there are only, oh, say 2-10 advertisers (on Rush’s show) per local venue, but the show is played in a huge number of venues. Like, every large town in the U.S.

Like Greg, I have no idea where 140 is in terms of percent of advertisers, but that’s my guess for why the count of advertisers is suprisingly large.

By: jamessweet

jamessweet — Tue, 13 Mar 2012 12:43:24 +0000

ThinkProgress or TPM or Right Wing Watch or somebody had a log of all the ads on his show on WABC a few days ago, and it was virtually all unpaid PSAs, plus a little bit of dead air even — so I think this is a lot.

By: Markita Lynda

Markita Lynda — Tue, 13 Mar 2012 11:45:30 +0000

He probably has a modest number of companies that specifically buy ads on his show and a much larger number that buy ads on the station which might appear on any show. Those are the ones that are now asking to be kept off.

By: naturalcynic

naturalcynic — Tue, 13 Mar 2012 10:15:12 +0000

but, but, but, but
they’re stifling freedom of speech!!!!!11!!11!!!!

By: StevoR

StevoR — Tue, 13 Mar 2012 09:04:38 +0000

Is not how many drop him – but rather it is how high they drop him from! 😉