Or, should I say … was highly questionable, as I believe it was pulled very quickly after the consumer reaction to it.

The ad showed what looked more or less like a rape in progress, sort of, or at least a guy being a real jerk and a women being visible terrified by him, with the caption “Unlike some people … Belvedere always goes down smoothly.”

I’m told they make good Vodka, but really, Vodka is just ethanol with some water. Not that I’m recommending ethanol, but you might want to lay off the Belvedere for a few weeks (if you are a regular Vodka drinker) and let them see a dip in their sales. If corporations actually were really people, you could just slap it upside the head, but since they are not, speaking with your feet, as it were, is in order.

Hat tip Asha. Here’s the source.

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12 thoughts on “Belvedere vodka ad is highly questionable

  1. Rather than the corporation itself, perhaps the slapping upside the head could be delivered to the designer of the ad, the supervisor who approved it & the executives that failed to say “It’s probably not the best idea to use that one because it’ll make us look like fuckwits”

  2. As a woman, I tend to steer away from lots of brands of alcohol (and do I ever like to get my drink on) just since the adverts are so typically sexist (though usually the advertised products are poor quality swill, so I’m not missing much) but this is pretty extreme.

    I kind of wonder what the person who made this ad was thinking, or if they somehow look at that image and see something else going on than what I do, which might even be worse. If someone saw this as benign or funny, that’s someone I’d prefer not to run into.

  3. Jeez. I’m trying to picture the ad geniuses responsible for this sitting around going, “but companies X, Y and Z made risque stuff, and everybody loved it!” Why is the difference hard to grasp, people?

  4. Already an everything-but-vodka drinker (whiskey, gin, rum, sometimes brandy) and also in Korea where it’s expensive, so no chance I’ll be supporting their happy water sales.

  5. The ad showed what looked more or less like a rape in progress, sort of, or at least a guy being a real jerk and a women being visible terrified by him, with the caption “Unlike some people … Belvedere always goes down smoothly.”

    So, Belvedere is like a date rape drug?

  6. It is an appalling ad. The ball was dropped at so many levels, beginning with the ad designer and ending with the media deciding to run it. Funny that we can’t get an ad which simply says ‘Atheist’ on it run, but Belvedere can get someone to run an ad portraying a ‘lighthearted take’ on something as serious as sexual assault.

  7. Alcohol isn’t like a date rape drug, it a date rape drug (among its many uses). The alcohol lobby don’t like to mention this, presumably, but sometimes the mask slips.

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