Or, should I say … was highly questionable, as I believe it was pulled very quickly after the consumer reaction to it.
The ad showed what looked more or less like a rape in progress, sort of, or at least a guy being a real jerk and a women being visible terrified by him, with the caption “Unlike some people … Belvedere always goes down smoothly.”
I’m told they make good Vodka, but really, Vodka is just ethanol with some water. Not that I’m recommending ethanol, but you might want to lay off the Belvedere for a few weeks (if you are a regular Vodka drinker) and let them see a dip in their sales. If corporations actually were really people, you could just slap it upside the head, but since they are not, speaking with your feet, as it were, is in order.
Hat tip Asha. Here’s the source.