As you know, JC Penny recently offered a shirt that said “I’m too pretty to do homework so my brother has to do it for me” My solution was to offer an alternative tee shirt that said “Testosterone killed my brain” or words to that effect, but the Skepchicks went after JC Penny more directly and got the shirt shelved. Or should I say unshelved.
This really pisses me off. I know smart young women who could have easily killed math but were culturally derailed by a combination of this sort of destructive iconography, teachers who shared this sexist and incorrect view with the evile marketing mavens at JC Penny and Forever 21, and other related factors. This sort of thing causes damage. This has nothing to do with free speech. It has everything to do with causing real social damage to make a buck.
JC Pennys and Forever 21 have a right to do this asinine thing. And the rest of us have a right to complain loudly, not shop there, and do other things that they may not like.
Make me a promise: If you are in a family that exchanges gifts for the holidays, including gift cards, and there is any chance that someone might shop at either of these stores, please put the word around that you would strongly prefer that you and members of your family not receive anything from those establishments this year, and of course, don’t go there yourself. I’m not talking about a boycott here (though that would be fine). I’m just talking about letting your friends and relatives know that you have a conscience and that they should check in on theirs as well, and send a little business in a somewhat different direction.